The Graff Girls Look At Different Buyers and Their Wants and Needs:
Generation Xers are born between 1965 and 1979, Generation Xers are currently between the ages of 40 and 54
A.Tech-savvy upsizing: Gen Xers are ready to upsize and they are using the internet to research and communicate with others to do so. Though not as tech-savvy as their Millennial counterparts, they spend about 2hours per day on social media looking for the latest news and keeping in touch with friends. Plus, they are more likely to use mobile than a PC/laptop when searching for a product to buy online (59% mobile vs 54% PC/laptop)
·According to an article from MediaPost.com, “Email is the primary means of messaging but they also like direct mail still…They like Facebook and YouTube, accounting for more than 1.5 billion YouTube views per day."
B.Upsizing preferences: Gen Xers are looking to sell their first home and upsize to accommodate their growing family. Their main focus in 2019 will be to find affordable housing in a family neighbourhood where there are high paying job opportunities so they can grow their families, have education opportunities for their children and save money for the future.
Whatever your age is The Graff Girls understand and respect your needs and wants.