The Graff Girls work with all buyers and recognize what they are about.
Connecting with Millennials does not always come easy to other generations, and it doesn’t help that there are a lot of contradictory opinions and generalizations popping up daily. Millennials are described as both fickle and brand loyal, having short attention spans and laser focus. We’re told in one article that their buying decisions are most influenced by social media and in the next, that they base their buying decisions on peer advice. We’re also told that Millennials aren’t financially stable enough to purchase homes and yet every stat proves otherwise.
In addition to the seemingly contrary information, Millennials have grown accustomed to distancing themselves from traditional processes and channels, and instead, attempt to go it alone.
The Graff Girls have found when working with Millennials we establish a relationship of trust and guidance that makes for a strong bond and a successful turn of events.